As the owner of a services business, you are constantly challenged to maintain consistent quality in your services. this heterogeneity is both a challenge and an opportunity. the opportunity arises because __________________.​ select one:
a. ​it allows you to standardize your services
b. ​it allows you to customize your services to match the specific needs of individual customers
c. ​it allows you to be more selective in choosing your customers
d. ​it allows you to deliver your services for less cost
e. ​it leads to more satisfied customers