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Aurora, a media specialist with Radley, is packaging an online promotional sale of its newest women's high-end handbag. She tracks 1,000 visitors to her website. The data show that 700 visitors leave the site after seeing the first page, but 150 of them click through to the "buy it now" page and make the purchase. What is the bounce rate and conversion rate in percentages in this scenario?

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cecylya

Answer:

Bounce rate=70%

Conversion rate = 15%

Explanation:

Bounce rate is the number of people ( visitors) that leave the site without buying compare with all the people that visit the site.

Bounce rate= visitors leave the site/ total visitors

Bounce rate=700/1000=0,70 that means 70%

The conversion rate is the comparison between the people that purchase with all the people that visit the site

Conversion rate = visitors that make the purchase/ total visitors

Conversion rate =150/1000=0,15 that means 15%

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