Which of the following requires marketing managers to decide which markets to target and determine how to position the product in the market? A. Performing a situational analysis B. Controlling the marketing functions C. Implementing a marketing plan D. Setting marketing objectives E. Developing marketing strategies

Question

13-09-2019
Business

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Which of the following requires marketing managers to decide which markets to target and determine how to position the product in the market? A. Performing a situational analysis B. Controlling the marketing functions C. Implementing a marketing plan D. Setting marketing objectives E. Developing marketing strategies

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Nyctalus Nyctalus · Answer 1 · 2019-09-20T08:31:34+02:00

Answer: Developing marketing strategies

Explanation: In simple words, the strategy used by organisations to attract potential customers and persuading them to purchase the product is called the marketing strategy.

This strategy consists of a number of tools like advertising, discounts offering, availability in market etc.

Thus determining the target market and the position of the product comes under the purview of marketing strategy.