Isabel, the owner of The Daily Dispatch, a small city newspaper, started her business two years ago, believing that there was still enough demand for her product. However, because people are busy and because so much news is now available online, she has seen the demand for her paper drop steadily. Isabel made a decision to change the original direction of the company and focus more on an Internet news service. Isabel is relying on __________ by demonstrating that managers need to think and act as if their company is an unfinished prototype, and by seeing her business as outsiders do.

An evidence-based decision is a method through which a person takes a decision based on the best possible investigations. When Isabel finds her offline newspaper selling dropped dramatically due to the high demand for an online-based news portal, she decides to change her prototype to go to an online news portal. When someone makes a choice relying on the present situation and contextual evidence, it is called evidence-based decision making.