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Casca Paints, a manufacturer of paints and emulsions, owns a user-friendly Website. The Website allows customers to upload pictures of their house and select the colors that best match their expectations. DonnelDesigns Inc., an interior decoration firm,enters into a partnership with Casca Paints. As a result, customers can now get a complete interior design solution for their homes. This is an example of a(n) _____.

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Nyctalus

Answer: Strategic alliance

     

Explanation: In simple words, it refers to the arrangement in which two parties agree to work together for mutual benefit while remaining independent organisations in their operations.

In the given case, Casca paints merges their operations with Donnel designs, this agreement will benefit both of the organisations.

Hence from the above we can conclude that the given case depicts strategic alliance.

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