Dave's firm had grown steadily and the products and systems had become more and more complicated. He had been a star representative and had personally serviced and developed all his accounts. In the past year or so, Dave and his sales colleagues have been changing their approach due to the sales growth and increasing product complexity. Customer relationships are now being handled more and more by ________—whose primary duties are order getting, order taking, or sales support—which is typical of firms experiencing this kind of growth.

Looking at the growth that team team experienced , David and his sales colleague are forced to constantly change approach due to sales growth and increasing product complexity.

Now , if the primary duties of the customer relationship officer are order getting , order taking or sales support which are all the core functions of sales team , it is apparent that the changes and growth has also forced the sales team to be take over the function of customer relationship.