The best and most correct answer among the choices provided by the question is the second choice :"Polygraphics."
Marketing research process is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis, and report generation and presentation.
I hope my answer has come to your help. God bless and have a nice day ahead!
